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$37B Creator Spend: How Brands Fix Influencer Marketing ROI
October 5, 2026

$37B Creator Spend: How Brands Fix Influencer Marketing ROI

Reconcile short-term attribution with long-term brand lift using a measurement-first framework that includes incrementality tests, staged upgrades, and...

Advertisers: 5 Steps to Stop Double-Counting with CAPI and Pixel via Event ID
October 5, 2026

Advertisers: 5 Steps to Stop Double-Counting with CAPI and Pixel via Event ID

Engineer-friendly checklist for using a single event ID to deduplicate CAPI and Pixel. Includes testing steps, hashing rules, and agency support for...